Biz Cafe

Biz Cafe was a simulation in my basic BUAD class, where I was place in a team with multiple other classmates with different roles, to operate a cafe in an efficient and profitable manner. I was the marketing manager, and I was in charge of cup designs, how we will reach out to our consumers, and poster designs. We had an issue with when or if we should offer coupons to our cafe. I came up with the idea of a punch card. This would be most effective and would offer returning customers a 25% discount once they received 10 punches. This went over well and increased our sales by 20%.